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American Apparel uses gift card app to increase holiday revenue
Gift your friends this holiday season American Apparel is the latest retailer partner to be featured in a mobile application that lets consumers give and get gift cards in time for the holiday season....
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American Apparel drives in-store traffic via location-based discounts
American Apparel ran a location-based mobile promotion offering customers a 20 percent discount on products in-store to drive foot traffic to its New York locations. The company used Grindr’s...
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Fashion brands’ mobile faux pas: Unoptimized sites deter sales
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study. The Fashion on Phones study,...
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American Apparel streamlines checkout via Apple Pay, PIN-enabled email capture
American Apparel attracts mobile-savvy millennial shoppers American Apparel is making a play for millennials’ loyalty by integrating with a cloud-based infrastructure that enables the retailer to offer...
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American Apparel blends AI, IoT with beacon-enabled digital displays
American Apparel partners with Postmates BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in...
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Consumers do not think in channels and neither should marketers
The lines between retail channels exist mainly in the minds of marketers and brands NEW YORK – Consumers no longer think in terms of channels the way they are traditionally defined and instead expect...
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